Effective Date: 2025

This Privacy Policy describes how Petals & Pastry (“we,” “us,” or “our”) collects, uses, and shares your personal information when you visit or make a purchase from [Your Website Address].

1. Information We Collect

We collect information about you in several ways when you use our Site.

A. Information You Directly Provide to Us

When you place an order, sign up for our newsletter, or contact us, you provide us with personal information, including:

• Order Information: Name, billing address, shipping address (for both sender and recipient), email address, phone number, and payment information (processed by a secure third-party processor).

• Account Information: Username and password if you create an account.

• Communication Data: Content of your inquiries, customer service requests, and feedback.

• Gift Message Content: Any personalized message you choose to include with a gift.

B. Information Collected Automatically (Cookies and Tracking)

When you access the Site, we automatically collect certain information about your device and browsing activity:

• Device Information: Web browser type, IP address, time zone, and some of the cookies that are installed on your device.

• Usage Information: Pages you view, search terms that referred you to the Site, and how you interact with the Site (e.g., click patterns).

• Analytics: We use third-party analytics tools (like Google Analytics) to help us understand how our customers use the Site.

2. How We Use Your Information

We use the information we collect for the following primary purposes:

• Fulfilling Orders: To process your transactions, manage your account, arrange shipping, and provide you with invoices and order confirmations.

• Communication: To communicate with you about your order status, changes to our services, and to respond to your inquiries.

• Marketing: To send you newsletters, promotional offers, and information about new products (you can unsubscribe at any time).

• Improvement: To screen our orders for potential risk or fraud, and more generally, to improve and optimize our Site (e.g., by generating analytics about how our customers browse and interact).

• Personalization: To coordinate custom cake and flower designs and ensure gift messages are accurately delivered.

3. Sharing Your Personal Information

We share your Personal Information with third parties only to help us use your Personal Information, as described above:

• Service Providers: We share necessary information with our delivery partners, payment processors (who handle secure transaction data), and web hosting services to operate our business.

• Analytics Providers: We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: [Google Privacy Policy Link].

• Legal Compliance: We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

We do not sell your personal information to third parties.

4. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Right to Access: You have the right to request access to the personal information we hold about you.

• Right to Rectification: You have the right to request that we correct any inaccurate information.

• Right to Erasure (Right to Be Forgotten): You have the right to request that we delete your personal information.

• Right to Opt-Out of Marketing: You can opt-out of receiving marketing communications from us by following the unsubscribe link in any email we send.

To exercise any of these rights, please contact us using the contact details provided at the end of this policy.

5. Data Security

We implement reasonable security measures, including SSL encryption and secure firewalls, to protect your personal information against unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the Internet is 100% secure.

6. Changes to This Privacy Policy

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new policy on this page.

7. Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at:

[hello@petalsandpastry.com]